Leave digital messages on the real world.
WorldID is a privacy-first digital layer for the physical world. Families, friends, businesses and local communities virtually tag homes, cafés, campuses and city spaces with private messages, games, offers and local info. Open Scan Mode, point your camera, and discover what has been attached around you.
One object. Many digital layers.
The same campus statue, fridge or bus stop can carry private home notes, group clues, official info, business offers and sponsored campaigns — all at once. You only see what you are allowed to see.
Four layers. One world.
WorldID separates private home tags, group tags, business tags and paid missions — so the right people see the right things, and the public layer stays calm and trusted.
Home
Private tags inside your home, only visible to invited family members. Reminders, jokes, chores, treasure hunts.
Friends & groups
Hide messages where only your people can find them — friends, students, clubs and event groups.
Local business
Cafés, shops and events attach offers, surveys and store links to their physical locations.
Paid missions
Approved local taggers earn by placing campaign tags around selected city areas.
Make your home interactive.
Create private digital tags on everyday objects. Leave reminders on the fridge, jokes on the sofa, chores on the dustbin, or treasure hunt clues around the house. Only invited family members can see your Home Space.
Open Home SpacesHide messages where only your people can find them.
Create private or group-based tags for friends, students, clubs, events and communities. Turn cafés, campuses, parks and shared spaces into trusted social discovery layers.
Reach people where they are physically present.
Attach offers, surveys, store links and campaigns to real-world locations. Reach local audiences through virtual tags — without printing posters or creating physical waste.
Earn by activating your local area.
Approved local taggers complete paid missions by placing and verifying virtual campaign tags for businesses in selected areas. Rewards in SEK, paid through your wallet. Pilot launches with the Borås and Göteborg communities.
Built for private spaces and trusted communities.
WorldID separates private, home, group, business, sponsored and official tags. You control visibility, permissions, and who can access your digital layer. Private home tags are never shown publicly. Sponsored tags are clearly marked and can be hidden.
Consent-based tagging
Do not tag private property unless you have permission.
Moderated public layer
Public tags may be reviewed before appearing to others.
You're in control
Hide sponsored content, block users, and delete your tags anytime.
Point your camera. Discover the layer.
The world is the interface. QR codes are an optional fallback — not the point.